Latto is one of the strongest female rappers in the music industry presently in a span of a very short time. Her fearless approach, high-intensity flow, and ability to write catchy yet harsh words made her stand above the rest. She has acquired a huge wealth in the last few years as a result of music, live concerts, sponsorships, and social media success. The fans of the world are all aghast to know how wealthy Latto is, how she makes her money, and what the future of her wealth is.
Net Worth of Latto
Latto’s net worth has increased manifold as she keeps establishing herself as a hip-hop artist. Her net worth, as of 2025, is estimated at $5 million. This figure consists of various categories of earnings, which include album sales, streaming, tours, endorsement deals, and business ventures.
Latto Net Worth Breakdown
| Category | Amount (USD) |
| Estimated Net Value (2025) | $5 Million |
| Annual Salary | $1 Million+ |
| Touring Revenue | $500,000+ |
| Royalties from Music | $2 Million+ |
| Endorsements & Sponsorships | $1 Million+ |
Latto’s wealth will grow in the future as she creates more music content, wins more sponsorships, and grows into more ventures.
Latto Biography / Wiki
Early Life and Career Begin
Alyssa Michelle Stephens was born on December 22, 1998, in Columbus, Ohio. She moved to Atlanta, Georgia, at a young age. She grew up in a biracial family and had a rough childhood but asserted herself through music.
She gained fame in 2016 when she appeared on the reality television show The Rap Game, which was produced by Jermaine Dupri. She lost, but it made her more popular and earned her a devoted fan base. She never quit and instead went the independent way and dropped numerous mixtapes, and soon major music corporations caught up with her.
Her success began in 2019 when her viral hit song Btch From Da Souf* was released. The song continued to become gold certified by the RIAA and was the beginning of her mainstream success.
Information
| Details | Information |
| Full Name | Alyssa Michelle Stephens |
| Latto Date of Birth | December 22, 1998 |
| Latto Place of Birth | Columbus, Ohio, USA |
| Latto Profession | Rapper, Songwriter |
| Latto Genres | Hip-Hop, Trap |
| Latto Debut Album | Queen of Da Souf (2020) |
| Latto Popular Hits | Big Energy, Muwop, Put It On Da Floor |
| Latto Record Label | RCA Records |
Latto Career and Success in Music
Latto has solidified herself with a quality career of consistent hit singles and critically acclaimed records. Her debut album, Queen of Da Souf, catapulted her into the spotlight in rap. 777 did the same, and it included best-selling hits such as Big Energy, a song that topped the top 10 on the Billboard Hot 100 and even got remixed by Mariah Carey.
Latto has also collaborated with record labels like Gucci Mane, Cardi B, 21 Savage, and Megan Thee Stallion. These have all contributed to her having more listeners and earning more money financially.
Her music continues to stream on platforms with millions of people around the world listening to her.
Spotify Streams
| Song Title | Spotify Streams (Millions) |
| Big Energy | 300+ |
| Muwop | 120+ |
| Put It On Da Floor | 200+ |
| Lottery | 150+ |
Streaming income streams continue to form a part of Latto’s revenue.
Latto Sources of Income
Streaming and Album Sales
Latto earns the lion’s share of her income from album sales and streaming. With millions of listeners on Spotify, Apple Music, and YouTube each month, she earns royalties from digital and physical album sales.
Live Concerts and Tours
Live concerts and festivals are also a huge money earner for Latto. She performs regularly at major festivals like Rolling Loud, Coachella, and the BET Hip-Hop Awards.
| Event Name | Estimated Earnings |
| Rolling Loud | $75,000 |
| Coachella | $100,000 |
| Headline Tour | $50,000 per show |
Brand Endorsements and Sponsorships
Latto has secured massive endorsement contracts with major brands, including Fashion Nova, Savage X Fenty, and Sprite. These are a major contributor to her net worth.
| Brand | Type of Deal |
| Fashion Nova | Clothing |
| Savage X Fenty | Lingerie |
| Sprite | Beverage |
Latto Social Media Income
Latto’s fame extends beyond music. She earns from her social media following through sponsorships, ad revenue, and paid collaborations.
| Platform | Followers | Estimated Earnings (Per Post) |
| 10M+ | $25,000 – $50,000 | |
| YouTube | 2M+ | $10,000 – $20,000 |
| TikTok | 4M+ | $15,000 – $30,000 |
Latto Physical Features
| Feature | Description |
| Height | 5’6″ (167 cm) |
| Weight | 145 lbs (66 kg) |
| Hair Color | Blonde |
| Eye Color | Brown |
| Body Type | Curvy |
| Shoe Size | 8 US (38 EU) |
Latto Family
Latto has always credited her success to the support of her family for her music career. She was raised in a biracial family and frequently addresses her heritage in her music.
| Family Member | Relationship |
| Mother | Misti Pitts |
| Father | Shayne Pitts |
| Siblings | Brooklyn (Sister) |
| Pets | Dogs & Cats |
Latto Favorite Things
| Category | Favorite Things |
| Favorite Color | Pink |
| Favorite Food | Seafood |
| Favorite Book | The Coldest Winter Ever |
| Favorite Movie | Friday |
| Favorite Animal | Dogs |
Latto Social Media Presence
Latto is a social media-active artist with an active fan base on mainstream platforms.
| Social Media Platform | Handle |
| Big mama | |
| @latto | |
| Latto | |
| TikTok | @latto777 |
Frequently Asked Questions (FAQs) About Latto
How much is the net worth of Latto in 2025?
The net worth of Latto in 2025 has been estimated at around $5 million in music, endorsement, and business earnings.
How tall is Latto?
Latto is 5 feet 6 inches (167 cm) tall.
How old is Latto?
Born on December 22, 1998, Latto will be 26 years old in 2025.
Who are Latto’s family members?
Latto’s family members include her mother, Misti Pitts; father, Shayne Pitts; and little sister, Brooklyn.
What does Latto like?
Latto likes pink as her favorite color, seafood as her favorite food, and The Coldest Winter Ever as her favorite book.
